Quiz - MetriSight

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Section 1: Welcome

Welcome to our Digital Presence Evaluation! This form is designed to help you assess your company's online presence across various aspects such as brand identity, website performance, and lead generation. By completing this evaluation, you'll gain valuable insights into your current strengths and opportunities for improvement

Section 2: Your Digital Foundation

1. How would you describe your company's ability to consistently generate new leads and business?

We are struggling and need a completely new approach.

It's inconsistent; some months are good, some are bad.econd Choice

It's steady, but we've hit a plateau and aren't growing.

We're doing very well and are looking to scale.

2. How do you feel about your current website?

We don't have one, or it's in desperate need of a new build

It exists, but it's outdated or doesn't bring in leads.

It's professional-looking and serves as a good "digital brochure."

It's a high-performing asset that actively generates business for us.

3. How would you describe your presence on Google (e.g., Google Maps, Reviews)?

We're not listed or have no/poor reviews.

We're listed, but don't actively manage it.

We have a good rating (4.0+) and some positive reviews.

We have a strong (4.5+) reputation and actively manage our listing.

4. When someone searches for your main service (not your brand name), how easily can they find you on Google?

We're nowhere to be found.

We're probably on page 3 or beyond.

We show up on the first or second page.

We're consistently in the top 3 results.

Section 3: Your Growth Engine

1. Where does the majority of your new business currently come from?

Word of Mouth / Referrals

Google (Maps, Search, Reviews)

Paid Ads (Google, Meta, etc.)

Third-Party Platforms (Angie's List, Thumbtack, etc.)

We're not really sure

2. Are you currently running any digital advertising (e.g., Google Ads, Meta/Facebook/Instagram Ads)?

No, we're not running any ads.

We've tried "boosting" posts or running ads, but with no real strategy or results.

Yes, we run them consistently with a set budget.

Yes, and they are a primary source of our new leads.

3. What is your approximate monthly budget for digital advertising?

< $1,000 / month

$1,000 - $5,000 / month

$5,000 - $15,000 / month

$15,000+ / month

4. How satisfied are you with the performance (leads, sales) from your ads?

Not applicable / We get no results.

We feel like we're wasting money.

It's okay, but we know it could be much better.

It's excellent; our ads have a great return on investment (ROI).

Section 4: Your Customer Systems

1. When you run ads or promotions, where do you send the people who click?

Just to our website's homepage.

To a specific service page on our website.

We use dedicated, custom-built landing pages for our campaigns.

2. When your business gets an inbound phone call, do you know what marketing source (e.g., Google Ad, Website, GMB) made it ring?

No, we have no way of tracking this.

We ask people ("How did you hear about us?"), but it's not very accurate.

Yes, we use call tracking software to know exactly where our calls come from

3. How do you track new leads and customers?

We don't have a formal system (e.g., pen and paper, memory).

In a spreadsheet (Excel, Google Sheets).

We use a dedicated CRM or industry software (e.g., HubSpot, ServiceTitan, Jobber).

4. Do you have any automated email follow-up for new leads or past customers?

No, all follow-up is 100% manual.

We have some basic "welcome" or appointment reminder emails.

We have automated sequences to nurture leads and re-engage past clients.

Section 5: Brand & Analytics

1. How confident are you in your brand identity (logo, messaging, colors)?

We need a complete refresh; it feels unprofessional or outdated.

It's "good enough," but isn't consistent everywhere.

It's strong, professional, and consistent across all platforms.

2. How clearly can you see all your marketing performance data (website traffic, ad performance, leads) in one place?

We don't track our data or it's all in different, confusing places.

We look at basic analytics (e.g., Google Analytics) but don't really know what to do with the data.

We have a central dashboard and use it to make strategic decisions every month.

Section 6: See Your Score!

You're all done! To see your Digital Performance Score and get your personalized recommendations, please provide your info below.

Full Name

Company Name(Required)

Website Url(Required)

Industry

What is your primary role?

quiz2

Section 1: Welcome

Section 2: Your Digital Foundation

Section 3: Your Growth Engine

Section 4: Your Customer Systems

Section 5: Brand & Analytics

Section 6: See Your Score!

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